Privacy Policy
Last Updated: January 2026
Mercenary Mum ("we," "us," "our," or "Company") operates the website mercenarymum.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, phone number, and other contact details you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, operating system, device identifiers, and referring URLs.
- Cookies and Tracking: Information collected through cookies, web beacons, pixels, and similar tracking technologies.
- Usage Data: Pages visited, time spent on pages, links clicked, search queries, and other interaction data.
How We Use Information
We use the information we collect for the following purposes:
- To deliver and improve Site functionality and user experience.
- To conduct analytics and understand user behavior and preferences.
- To track affiliate commissions and referral performance from partner casinos.
- To send promotional emails and newsletters (with your consent).
- To comply with legal obligations and prevent fraudulent activity.
- To personalize content and recommendations.
Cookie Policy
Our Site uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality (e.g., security, session management).
- Analytics Cookies: Track user behavior and Site performance.
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and track commissions.
- Marketing Cookies: Enable personalized advertising and promotional content.
Opt-Out Options: You may refuse or delete cookies through your browser settings. However, this may limit Site functionality. Most browsers allow you to opt out of tracking via "Do Not Track" signals, though we cannot guarantee compliance from all third parties.
Third-Party Links
Our Site contains links to external websites, including casino operators and other affiliates. We are not responsible for the privacy practices, content, or policies of third-party sites. We strongly encourage you to review the privacy policies of any external sites before providing personal information or engaging in transactions.
When you click a casino link from our Site, you leave our control, and the casino operator's terms and privacy policies apply.
Your Rights
As an Australian user, you have rights under the Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs):
- Right of Access: You may request access to personal information we hold about you.
- Right to Correct: You may request correction of inaccurate or incomplete information.
- Right to Complaint: You may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
If you are located in the EU or UK, you have rights under GDPR, including access, rectification, erasure, and data portability. If you are in the US, California residents have rights under the CCPA.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Typically, we retain user data for:
- Analytics data: Up to 24 months.
- Affiliate tracking data: Duration of affiliate relationship plus 12 months.
- Email subscribers: Until you unsubscribe.
- Contact forms: Up to 12 months unless required longer by law.
You may request deletion of your personal information at any time, subject to legal obligations to retain records.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: [email protected]
We will respond to your request within 30 days or as required by applicable law.